COLTS LAUNCH BACKPACK CAMPAIGN

Join us at the Colts Pro Shop in Circle Center at noon on Wednesday, July 14 as we launch our “Buy One, Donate One” backpack program to benefit Books for Youth!

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Presented by the Colts, Indiana Department of Child Services, and Cargo Services

INDIANAPOLIS - On Wednesday, July 14, the Indianapolis Colts, along with Cargo Services and the Indiana Department of Child Services (DCS), will launch a "Buy One, Donate One" backpack campaign to help put backpacks filled with 25 age-appropriate books into the hands of foster children across Indiana. For each backpack purchased, the Colts, Cargo Services, and DCS will donate a backpack to a foster child filled with books!**

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The Colts would like to extend an invitation to all our fans to come and celebrate the launch with us at the Colts Pro Shop in Circle Centre Mall (49 W. Maryland St., 2nd floor, Indianapolis, IN) on Wednesday, July 14 at 12pm (noon). The Colts mascot, Blue and Colts Cheerleaders will be on hand for autographs and pictures during the event. DCS Director, James Payne and foster families also plan on attending the launch. Come and be one of the first to purchase the limited-edition backpack, right in time for school! Individuals interested in purchasing the $22 backpack and supporting Books for Youth can visit any Colts Pro Shop location or www.coltsproshop.com beginning July 14.

Each year, more than 10,000 youth across Indiana are a part of foster care at any given time. These children often have little to call their own as they transition into new homes with their respective foster families. Through their Books for Youth program, presented by Cargo Services, the Indianapolis Colts and DCS want to give every Indiana foster child a backpack filled with 25 age-appropriate books, a personal treasure the children can carry around and call their own.

Since the launch in 2006, the Books for Youth initiative has collected more than 360,000 new and gently used books and distributed nearly 5,000 backpacks. The "Buy One, Donate One" campaign is designed to continue this effort and give Colts fans the opportunity to lend their support for this program. For more information about the Books for Youth program, please visit www.colts.com/booksforyouth.

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