INDIANAPOLIS — The Indianapolis Colts today debuted new logos and looks for the team as it prepares for the upcoming NFL season and beyond. These exciting and modern new looks will complement the traditional "Horseshoe" Colts fans have come to know and love.
"The Horseshoe remains our most iconic and timeless mark, worn by some of the greatest players in NFL history and loved by some of football's greatest fans, Colts Nation," said Carlie Irsay-Gordon, Colts vice chair & owner. "These new logos – particularly our new Indiana logo – honor our rich history, cement our real and lasting connection to Indiana and embrace the exciting future that lies ahead."
For more on these and other enhancements for 2020 and beyond, visit Colts.com/2020.
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Primary "Horseshoe" logo
Tried and true for 67 years, the Horseshoe is one of the oldest and most recognizable icons in all of sports.
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New "Indiana" logo
The outline of the state of Indiana is carved out of the "C" from the Colts' new word mark (see below) to honor the team's home state and community. The new secondary mark will be used to complement the Horseshoe and will be featured on fan gear and subtly integrated into the Colts uniform design.
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"Bucking Horse" historic logo
A nod to the team's Baltimore roots, the now familiar "Bucking Horse" logo will be tied to historical or throwback campaigns.
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New wordmark
The new wordmark incorporates modern elements while embracing some of the design features from the traditional mark. With this new design, the traditional wordmark becomes a historic mark and will be used primarily for historical or throwback campaigns and gear.
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New jersey number design
The jerseys numbers will change slightly to mirror Colts uniforms from the 1950s and 1960s.
