Touchdown for Teens

Indianapolis Area Taco Bell Restaurants and the Colts Kick Off "Touchdown for Teens" to Raise Money For The Boys and Girls Clubs of Central Indiana!


(Indianapolis, IN– December, 2010) – Indianapolis area Taco Bell

Restaurants will team up for the seventh year with the Indianapolis Colts to sponsor "Touchdown for Teens Paper Horseshoes," a fundraiser benefiting The Boys & Girls Clubs of Central Indiana. Beginning December 1st, all Indianapolis, Evansville and Terre Haute area Taco Bell locations will sell paper Horseshoes for $1. Net proceeds from the $1 dollar contributions will be donated on behalf of Taco Bell to various Boys & Girls Clubs of Central Indiana. Since 2003, this program has helped raised about $310,000 to benefit the local Boys and Girls Clubs. Taco Bell is hoping to help increase this to at least $400,000 this year with your support.

Taco Bell is also teaming up with the Indianapolis Colts to sponsor "Touchdown for Teens In-Arena." Throughout the 2010 season, Taco Bell will donate $100 for every touchdown the Colts score. One hundred percent of the profits will go toward various Boys & Girls Clubs in Central Indiana. Since 2005, the Colts have scored 271 touchdowns. This means that Taco Bell has donated $27,100 to local Boys & Girls Clubs just from this program.

"Taco Bell is excited to sponsor Touchdown for Teens In-Arena promotion," said Charlie Brown, local Taco Bell franchise owner. "For every Touchdown the Colts make, Taco Bell will donate $100 to help kids at the Boys & Girls Club of Indianapolis. We're all hoping the Colts continue their league leading pace of touchdowns this season!"

For both above programs and a local canister program, Taco Bell is proud to have raised over $450,000 to support the local Boys and Girls Clubs of Central Indiana.

Known as "The Positive Place for Teens and Kids," Boys & Girls Clubs of America provide character development programs on a daily basis for children 6-18 years old. Key programs emphasize character and leadership development, educational enhancement, career preparation, health and life skills, the arts and sports, fitness and recreation. For further information on the Boys & Girls Clubs of Central Indiana, please call (847) 490-5240 or visit their website at

Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

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