(Indianapolis, IN– December, 2010) – Indianapolis area Taco Bell
Restaurants will team up for the seventh year with the Indianapolis Colts to sponsor "Touchdown for Teens Paper Horseshoes," a fundraiser benefiting The Boys & Girls Clubs of Central Indiana. Beginning December 1st, all Indianapolis, Evansville and Terre Haute area Taco Bell locations will sell paper Horseshoes for $1. Net proceeds from the $1 dollar contributions will be donated on behalf of Taco Bell to various Boys & Girls Clubs of Central Indiana. Since 2003, this program has helped raised about $310,000 to benefit the local Boys and Girls Clubs. Taco Bell is hoping to help increase this to at least $400,000 this year with your support.
Taco Bell is also teaming up with the Indianapolis Colts to sponsor "Touchdown for Teens In-Arena." Throughout the 2010 season, Taco Bell will donate $100 for every touchdown the Colts score. One hundred percent of the profits will go toward various Boys & Girls Clubs in Central Indiana. Since 2005, the Colts have scored 271 touchdowns. This means that Taco Bell has donated $27,100 to local Boys & Girls Clubs just from this program.
"Taco Bell is excited to sponsor Touchdown for Teens In-Arena promotion," said Charlie Brown, local Taco Bell franchise owner. "For every Touchdown the Colts make, Taco Bell will donate $100 to help kids at the Boys & Girls Club of Indianapolis. We're all hoping the Colts continue their league leading pace of touchdowns this season!"
For both above programs and a local canister program, Taco Bell is proud to have raised over $450,000 to support the local Boys and Girls Clubs of Central Indiana.
Known as "The Positive Place for Teens and Kids," Boys & Girls Clubs of America provide character development programs on a daily basis for children 6-18 years old. Key programs emphasize character and leadership development, educational enhancement, career preparation, health and life skills, the arts and sports, fitness and recreation. For further information on the Boys & Girls Clubs of Central Indiana, please call (847) 490-5240 or visit their website at http://www.bgca.org.
Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.