Kicking Off the 2011 PLAY 60 Challenge

The Colts, the Y of Greater Indianapolis and the American Heart Association kicked off the 2011

INDIANAPOLIS-The Colts, the Y and the American Heart Association (AHA) teamed up on Oct. 4 at the Jordan Y to launch the third annual PLAY 60 challenge.

The "PLAY 60 Challenge" is a six-week program that asks Central Indiana youth and families to be active at least 60 minutes each day. In 2010, more than more than 2,000 participants tracked 3.4 million minutes of activity. This year's goal is 4 million minutes.

The evening began with remarks from Craig Heinrichs, executive vice president/chief operations officer for the Y and Sunni Rossi, regional vice president of the youth market for the AHA.  Colts WR David Gilreath spoke of the importance of fitness and challenged the 55 youth to be active for at least 60 minutes a day.

To help the kids reach this goal Gilreath and Colts DT Ollie Ogbu, TE Mike McNeill, G Jaimie Thomas, along with Blue, helped the kids through five fitness stations.  Each child received a PLAY 60 Challenge t-shirt and wristband, along with a book to keep track of the minutes they are active each day. 

By participating in the PLAY 60 challenge youth and families will have the chance to win a variety of Colts prizes, including tickets, water bottles and a visit from the Colts Cheerleaders.

For more information on all of the Colts community outreach efforts, visit www.colts.com/community.

This event was part of the Colts Community Tuesday programs, supported by WTHR Channel 13.

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