Kicking The Stigma today unveiled a new apparel line at Shop.Colts.com and in-store at the Colts Pro Shop at Lucas Oil Stadium.
Now in its third year, the Kicking The Stigma Collection has a new look, taking the mental health movement beyond football and delivering streetwear-inspired pieces for everyday life.
The oversized athleisure is built for comfort, confidence and everyday wear. Colts blue meets the green ribbon promoting mental health and wellness, uniting team pride with mental health awareness. Designed in collaboration with a local Indiana creative, the gear features bold phrases with purpose, created to spark connection and remind fans they're never alone.
Plus, partial proceeds will benefit the Kicking The Stigma Action Grants, which directly fund nonprofits and other organizations that provide mental health treatment or raise awareness.
Now in its third year, the Kicking The Stigma Collection has a new look, taking the mental health movement beyond football and delivering streetwear-inspired pieces for everyday life.
23 CB Kenny Moore II
23 CB Kenny Moore II
23 CB Kenny Moore II
23 CB Kenny Moore II
23 CB Kenny Moore II
23 CB Kenny Moore II
23 CB Kenny Moore II
23 CB Kenny Moore II
23 CB Kenny Moore II
Items will be available today at 10 a.m. and will include:
- "Don't Let the Hard Days Win" cream hoodie
Life isn't about avoiding hard days; it's about not letting them define you. This hoodie blends comfort with courage, providing a cozy layer that doubles as a powerful mantra. The piece is perfect for early mornings, gamedays or winding down at home.
- "Talk to Yourself Like Someone You Love" women's white crewneck
We're often our own toughest critics, but this crewneck is here to flip that script. The crewneck is soft, minimal and meaningful, serving as a cozy essential and a gentle reminder to show yourself kindness.
The Irsay family and the Colts launched Kicking The Stigma in 2020 to raise awareness about and end the stigma surrounding mental health. Since 2021, Kicking The Stigma has awarded $7.2 million in Action Grants to 65 organizations in Indiana and beyond.
The Colts Pro Shop at Lucas Oil Stadium is open Mon. - Fri., 11 a.m.– 4 p.m.; Saturdays, 10 a.m.– 5 p.m.; and on Sunday gamedays.
