TOUCHDOWN FOR TEENS

Throughout the 2008 season, Taco Bell will donate $100 for every touchdown the Colts score. One hundred percent of the net profits will go toward various Boys and Girls Clubs in Central Indiana.

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(Indianapolis, IN– December, 2008) – Indianapolis area Taco Bell® Restaurants will team up for the third year with the Indianapolis Colts to sponsor "Touchdown for Teens," a fundraiser benefiting The Boys & Girls Clubs of Central Indiana. Throughout the 2008 season, Taco Bell will donate $100 for every touchdown the Colts score. One hundred percent of the net profits will go toward various Boys & Girls Clubs in Central Indiana. Since 2005, the Colts have scored 172 touchdowns. This means that Taco Bell has donated $17,200 to local Boys & Girls Clubs just from this program.

"Taco Bell is excited to sponsor Touchdown for Teens for the fourth year," said Charlie Brown, local Taco Bell franchise owner. "For every Touchdown the Colts make, Taco Bell will donate $100 to help kids at the Boys & Girls Club of Indianapolis. We're all hoping to see a lot of touchdowns this season!"

Taco Bell is also teaming up with the Indianapolis Colts to sponsor the in-store "Touchdown for Teens" promotion. Beginning December 3rd, all Indianapolis, Evansville and Terre Haute area Taco Bell locations will sell paper Horseshoes for $1. All net proceeds from the $1 dollar contributions will be donated on behalf of Taco Bell to various Boys & Girls Clubs of Central Indiana.

Known as "The Positive Place for Teens and Kids," Boys & Girls Clubs of America provide character development programs on a daily basis for children 6-18 years old. Key programs emphasize character and leadership development, educational enhancement, career preparation, health and life skills, the arts and sports, fitness and recreation. For further information on the Boys & Girls Clubs of Central Indiana, please call (847) 490-5240 or visit their website at http://www.bgca.org.

Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the 79-89-99 Why Pay More™ Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

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