PRE-GAME SHOE DRIVE ON SUNDAY

This Sunday, the Indianapolis Colts and Finish Line are hosting a pre-game shoe drive to benefit Soles4Souls.

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Colts Fans Can Donate New, Gently Worn Shoes at Sunday's Game

INDIANAPOLIS – The Finish Line and Indianapolis Colts are teaming up to host a shoe drive to benefit shoe charity Soles4Souls prior to kickoff of the Colts vs. Titans game at Lucas Oil Stadium on Sunday, December 6, 2009.  The Finish Line is asking Colts fans to bring new or 'gently worn' shoes to the game or make cash donations and drop them at the Colts Community Collection Stations, presented by Toyota, located outside each gate of Lucas Oil Stadium beginning at 11:00 a.m. ET through kickoff. In addition to supporting a worthy cause, fans who donate will receive a valuable $10 coupon to use on a future purchase at The Finish Line on thousands of eligible items.

It is estimated that Americans have 1.5 billion pairs of unworn shoes lying in their closets. The charity will use every one of these pairs regardless of whether they are athletic shoes, work boots or children's sandals: Soles4Souls takes all types of footwear to make a significant impact on the lives of needy people around the world.

About Finish Line

The Finish Line, Inc. is a premium athletic footwear store and one of the nation's largest mall-based specialty retailers, offering a deep selection of performance and sport-style footwear, apparel and accessories for men, women and kids. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The company operates 679 Finish Line stores in 47 states and online at www.finishline.com.

About Soles4Soulsª, Inc.

Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 5.5 million pairs of new and gently worn shoes (currently donating one pair every 9 seconds.) The shoes have been distributed to people in over 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls has been featured in Runner's World, LadiesÕ Home Journal, National GeographicÕs Green Guide and The New York Times. It has appeared on CBS, ABC, NBC, FOX, BBC, CNN and thousands of regional news outlets across North America. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit www.giveshoes.org for more information.

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