INDIANAPOLIS – This month, there is a noticeably new color in the NFL – pink. From pink cleats to pink wristbands and even pink chin straps, teams across the NFL have joined in the national celebration of Breast Cancer Awareness Month. However, on-field apparel is not the only way the Colts are supporting this cause. Leading up to Sunday's matchup against the Chiefs, fans will notice several additional "pink" elements beginning Friday, October 8, including a main waterway that runs through downtown Indianapolis.
Through partnerships with the AAA, the American Cancer Society, Clarian Health and the IU Simon Cancer Center, the Colts are encouraging their fans to join them in supporting local survivors and raising awareness for a disease that affects thousands of women each year. Below is a list of the various events and activities the Colts have planned this week. For more information, visit www.colts.com/pink.
FRIDAY, OCTOBER 8
- "Pinking" of the Canal
Friday, October 8, Indianapolis' First Lady Winnie Ballard joined Colts Vice President Kalen Irsay and the American Cancer Society in the "Pinking" of the Canal. The ceremonial pouring of the dye took place at the Ohio Street Basin in Downtown Indianapolis at 6:30 a.m.
- "Pink" Friday
Colts will host a "Pink" Friday event at the Southport Meijer (5325 East Southport Road, Indianapolis, IN 46237) from 3-4 p.m. Fans will have the opportunity to register to win tickets to Sunday's game, meet Colts Cheerleaders, enjoy Colts giveaways and much more.
SUNDAY, OCTOBER 10
· Pre-Game Pink Ribbon Passout*, presented by AAA Insurance
o Volunteers from the American Cancer Society will be distributing ribbons from 11 a.m. – 1 p.m. outside each of the Lucas Oil Stadium gates
· Limited Edition Women's Colts Breast Cancer Awareness Shirts*
o Sold by the Indianapolis Colts Women's Organization
o T-shirt sales begin at 10 a.m. in the American Family Fan Zone and 11 a.m. inside Lucas Oil Stadium in the Sprint East Gate and Northwest corner, as well as on suite level.
o Short-sleeve t-shirts are $20 and long-sleeve t-shirts are $25, with all proceeds benefiting the IU Simon Cancer Center.
· Commemorative Pink Colts Trading Cards Sets*
o Free card sets will be distributed at the American Cancer Society booth in the American Family Fan Zone from 10 a.m. until 12:30 p.m.
· Inflatable Pink Ribbon and Free Mammogram Reminder Cards*
o Clarian Health partners will have a large inflatable pink ribbon outside the southeast corner of the stadium and will be providing free mammogram reminder cards for fans.
· National Anthem Sung by Jeanie Neal, 9-year Breast Cancer Survivor
· 12th Man Fan of the Game – Barbara Brownfield, Breast Cancer Survivor
· Full-field Pink Ribbon Flag Presentation by Survivors
o One hundred Indiana breast cancer survivors will hold a large pink flag on the field during the National Anthem.
· "Pink-Out" at Lucas Oil Stadium
o The Colts are asking fans to help them "pink out" the stadium at Sunday's game. Each fan will be provided with a pink card to hold up immediately following the National Anthem – this effort is designed to honor the survivors who have battled this disease.
· Halftime Check Presentation
o The Indianapolis Colts Women's Organization will be presenting a check to the IU Simon Cancer Center at halftime of Sunday's game – the donation will be made from the proceeds of the Women's Organization's Breast Cancer t-shirt sales.
· Special Edition Pink Scout Magazine*
o This free game program is available to fans as they enter the stadium.
· Sideline Apparel
o Colts players, coaches, cheerleaders and Blue will be outfitted in a variety of pink attire during the game in honor of Breast Cancer Awareness Month.
Fans not attending Sunday's game can still support the cause. The Colts Online Pro Shop is offering a variety of Limited Edition Colts Breast Cancer Awareness items during the month of October. Visit www.coltsproshop.com for a list of items currently available.
*While supplies last