The Indianapolis Colts and Hoosier Lottery announced their partnership today to create $100,000 Colts Cash, the first ever Colts branded Hoosier Lottery scratch-off game. The game launched today at approximately 4,000 Hoosier Lottery retailers across the state of Indiana.
"Hopefully this with ignite Colts fans to play the game when they never had before," said Colts Senior Vice President of Sales and Marketing, Tom Zupancic.
"We think it is going to be a great success throughout the state."
Colts Cash tickets cost $5 with cash prizes ranging up to $100,000 and the chance to instantly win 2010 season tickets. There is also a 2nd Chance promotion that offers players shots at "Ultimate Colts Experiences" including a Colts Away Game Trip package, a 2010 Division Quest and a 2010 Colts Opening Game Suite package.
Log-on to www.hoosierlottery.com for specific game and 2nd Chance details.
"We are so pleased to be associated with this great brand," said Hoosier Lottery Executive Director Kathryn Densborn.
"We are thrilled to offer Colts fans an exciting new way to be a part of the Indianapolis Colts team while fulfilling our mission to benefit the citizens of Indiana."
Cotls Cash is expected to generate $12 million in sales if all of the 2.4 million tickets sell, which means more than $2.73 million in profit for the state of Indiana.