INDIANAPOLIS – It began with Chuck Pagano on Tuesday.
That message clearly trickled into the Colts locker room listening to players on Wednesday afternoon.
Sitting at 0-2, and with divisional games on the horizon, the sense of urgency among Colts players and coaches is high this week with the need of getting back to winning ways the sole focus.
"We won't take any moral victories away from a loss. A loss is a loss and that's it," Andrew Luck says of the Colts two one-possession defeats this year.
"The belief to win is always here. I think it's a winning organization. It's sort of bred in the Colts DNA to win football games. That's what we're going to go out and try to do."
The excruciating, one-possession, losses have a particular sting to them considering how well the Colts have excelled in those situations over the past two years.
Coming into this season, the Colts were 15-2 in games decided by eight points or less since the start of 2012.
After dropping back-to-back contests with the games still very much in doubt in the final quarter, panic might begin to set in.
But, not in this locker room.
Veteran Cory Redding says the Colts realize what the big picture is when looking at how quickly things can change in the NFL.
"You want to take it as a learning experience," Redding says of the narrow defeats.
"All our dreams are still out there. There's nothing to say pack our bags, the season is over. Bull crap. We've got a lot of football left. We've got a lot of guys in this locker room with a lot of pride, lot of fight."
A win on Sunday would put the Colts right back where they were in 2012 with a 1-2 record after three weeks.
In that 11-win campaign, the Colts would fall to 2-3 before rattling off nine victories in their final 11 games.
With talk show radio around town still questioning late calls from Monday night, Pagano knows that type of chatter can't be heard around the Indiana Farm Bureau Football Center.
"Everybody understands what the record is, but we can't sit there and dwell on it. We've got to move on," the third-year head coach says.
"There's no pity parties in football and nobody feels sorry for the Colts. Certainly we're not going to sit there and dwell on the past and what could've been. We've got to worry about this week. We've got to worry about practicing sharp. We've got to do the little things. We've got to execute. We've got to go put a complete 60-minute game together, try to get on the board."
It's unchartered territory for the Colts this week.
In the last two years, Pagano's team has never had to prepare following back-to-back losses.
The Colts have steered their ship out of rocky waters before, and while these seas might not be as treacherous, the ultimate destination must be reached.
"Handling success is no different than defeat," Pagano says.
"We've got enough veteran leadership and a group of guys in that locker room that understand that what's done is done, and now you've got to move on. Our only concern right now, again, is Jacksonville."
Highlights from the Colts home opener against the Eagles.