The Indianapolis Colts are joining The Indianapolis Public Library to promote using your library card during the "COLTSRONG, LIBRARYSTRONG" campaign through December 31. The campaign seeks to increase awareness about the many ways a library card can be used to take advantage of the free resources of the public library.
Colts quarterback Andrew Luck and tight end Dwayne Allen are spokesmen for the Library card campaign which includes TV and radio commercials and promotion through social media. It is one of the first community endorsements for the duo since arriving in Indianapolis.
"As an avid reader, I want to use this opportunity to encourage others, especially kids, to experience the joy of reading and share the important role the library plays in supporting lifelong learning," stated Luck.
According to Allen, "What I've come to appreciate now more than ever is that everything at the library is at my fingertips, including eBooks and online resources. Having a library card is like having a key to my own universe."
The campaign highlight is a contest that invites children ages 6 – 17 to use their library cards for a chance to win a Colts visit from Luck and Allen hosted at the Library branch of their choice. Cardholders are automatically entered to win when they use their card for any library service. Only one library card usage per day, per person is allowed. The contest continues through December 31. Go to the Library's website at www.indypl.org for complete details.
The Indianapolis Public Library not only has nearly two million books and materials available for free checkout, but also offers online databases for research, live homework help for students, job search assistance, computer classes, and programming for all ages that enhances our understanding of the world. In addition, the Library now features nearly 40,000 eBooks available for free downloading with a library card.
It's easy to receive a library card. Cards are issued on site at all library circulation desks upon completion of an application and presentation of valid identification and proof of residency and guardianship. Parents must sign the application for children under the age of 18. Children under age 6 are eligible for the My First Library Card. Applicants can fill out and print the application ahead of time using a PDF file found on the Library's website.
There are more than 536,000 Indianapolis Public Library cardholders, with nearly 32,000 new applicants in 2012.
This campaign is made possible through the generosity of The Indianapolis Public Library Foundation which is providing promotional support.