Colts Kick off Breast Cancer Awareness Month

The Indianapolis Colts dyed the downtown canal pink supporting the NFL's national "A Crucial Catch" campaign in partnership with the American Cancer Society on Friday, October 3, 2014.

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INDIANAPOLIS —The sputtering rain had little effect on the outpour of support for Breast Cancer Awareness Month as the Colts turned the Indianapolis Downtown Canal pink on Friday, October 3. Presented by Pools of Fun, the "Pinking of the Canal" is an annual Colts event supporting the NFL's national "A Crucial Catch" campaign and the American Cancer Society. The initiative celebrates Breast Cancer Awareness Month and encourages annual screenings for women over the age of 40.

More than 400 participants, donned in the traditional Colts blue and white with pink accessories, made their way to the Ohio Street Basin on the corner of Ohio and West Street to show their support. Guests were greeted by sorority members of Zeta Tau Alpha passing out pink ribbons and live music by Dave and Rae as they visited each of the partner booths: American Cancer Society, Pools of Fun, Indiana University Health Simon Cancer Center and Pink Ribbon Connection.

During the afternoon event, popular Indy food trucks Ahh-Burritos and Dashboard Diner were on site and Coca-Cola donated bottled water, soda and pink lemonade for sale. Proceeds from Coca-Cola sales benefited the American Cancer Society.

Colts Cheerleaders greeted fans with autographs on free limited edition Colts pink posters and Colts Mascot, Blue, made a special "pink" appearance for the occasion.

At 12:15PM, event participants lined the canal with anticipation to watch the canal turning pink. The ceremonial dye was poured into the Ohio Street Basin by Indianapolis Colts Vice Chair and Co-Owner Kalen Irsay, Colts Mascot Blue, Jill Voliva from American Cancer Society, a representative from Pools of Fun and a breast cancer survivor, Carmen Moore. Within a matter of seconds the canal turned a vibrant pink in support of Breast Cancer Awareness Month.

Colts fans and event attendees also had the opportunity to sign a special Colts flag in honor of someone in their life who has been affected by breast cancer. The flag was then carried by Blue as he led the team onto the field during the Colts' "A Crucial Catch" game on October 5 against the Baltimore Ravens.

The Colts teamed up with the American Cancer Society to celebrate Breast Cancer Awareness Month by pinking the canal.

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