The Colts' gameday experience at Lucas Oil Stadium was ranked No. 1 in the NFL for family-oriented entertainment in 2025, and earned high marks in several other categories as part of the league's annual "Voice of the Fan" survey.

Through intentional, fan-first planning, initiatives and programming, the Colts achieved top-five rankings in the following "Voice of the Fan" categories:

• No. 1 in family-oriented entertainment
• No. 3 in overall gameday satisfaction
• No. 4 in overall arrival satisfaction
• No. 5 in overall departure satisfaction
• No. 5 in overall security satisfaction
• No. 5 in halftime entertainment
• No. 5 in food & beverage value

"We are honored to be recognized by our fans as a top-tier gameday experience," Colts vice president of marketing Stephanie Pemberton said. "We believe in the power of football to entertain, inspire and unite, and we strive to ensure Colts gamedays provide an opportunity for fans of all ages to make memories that will last a lifetime."

On gameday, the Colts offer several family-friendly experiences and accommodations, including kid-focused activities in American Family Insurance Touchdown Town to a dedicated in-stadium sign-making and face-painting location presented by Central Indiana Toyota Dealers; kids can also pick up a complimentary Colts coloring book, first-game certificates and birthday buttons as well as enjoying a value-price kids meal.

Additionally, three Mamava lactation stations are installed at Lucas Oil Stadium, and there is a dedicated mother's room as well. The Colts also offer sensory kits and a sensory room for those with sensory accessibility needs.

And, of course, there's Blue – the current and four-time NFL Mascot of the Year, whose shenanigans entertain both kids and adults during pregame, halftime and timeouts. Blue brought back "Mascots versus Peewees" in 2025 at halftime of the Colts' Week 2 game against the Denver Broncos.

The Colts in 2025 had a different theme for all eight regular season home games, including late Owner and CEO Jim Irsay's Ring of Honor induction (Week 1), White Out (Week 2), Kicking The Stigma (Week 5), Indiana Nights (Week 16) and the Regular Season Finale (Week 17) in addition to NFL's annual Crucial Catch, Salute To Service and My Cause, My Cleats games.

"Voice of the Fan" measures both season ticket member experiences and overall gameday satisfaction by surveying fans throughout the regular season. It stands as one of the NFL's primary benchmarking tools for evaluating stadium operations, hospitality, entertaining and the full in-venue experience across all 32 teams.