The Indianapolis Colts and Lucas Oil Products today announced a multi-year partnership to connect and engage with fans, businesses and customers in Europe's DACH region – Germany, Austria and Switzerland. The Colts secured marketing rights in the region through the NFL's Global Markets Program, which the team joined in 2024.
As Official Global Partner of the Colts, Lucas Oil will come alongside the team for unique events and opportunities as the Colts prepare to play in the NFL's 2025 Berlin Game in November and continue their engagement and outreach in the DACH region in upcoming seasons.
"Lucas Oil has been the Colts' flagship partner for many years, and we are excited to continue our relationship internationally in the DACH region," said Roger VanDerSnick, Colts Chief Commercial Officer. "This will be an excellent opportunity for both our organizations to engage with new and existing fans in the region, while also helping expose Indiana products and businesses to the world."
"Our long-standing partnership with the Colts has been invaluable to Lucas Oil, helping to elevate our brand both locally and nationally," said Katie Lucas, President of Lucas Oil. "Taking this partnership overseas is a natural and exciting next step. It's a unique opportunity to grow our global footprint and engage with new customers in a meaningful way, all while sharing the Hoosier spirit and Colts' football tradition with audiences across Europe."
As a part of the partnership, Lucas Oil will:
- Host and sponsor various events in the DACH region, including annual Colts watch parties, fan rallies and gatherings, youth football clinics and more.
- Host the Colts Fan Headquarters in the region leading up to the team's Nov. 9 game in Berlin, including football-themed fun, giveaways and special guest appearances, as well as interactive games, entertainment and more.
- Serve as the presenting sponsor of the Colts International Fan of the Year, which is awarded to extraordinary fans around the world who have been positive influences in their communities and inspire others through their love of football. International winners are awarded with an all-expenses paid trip to the NFL Draft. (Lucas Oil also will be the presenting sponsor of the domestic Colts Fan of the Year.)
- Work with the Colts to showcase the Colts Mobile Tailgate experience, which will visit locations across Germany, Austria, and Switzerland, promising a unique and memorable experience for all.
- Present the Colts website for the 2025 Berlin Game, Colts.com/Berlin, as well as unique content on the team's social and digital media in the region on the Instagram handle, @ColtsDE, as well as the team's international and German-language sites – Colts.com/International and Colts.com/fans/international/DACH.
- Help highlight team mascot "Blue's" international activities and adventures.
The Colts will host the Atlanta Falcons in the 2025 Berlin Game on Nov. 9 at Berlin's historic Olympic Stadium.
Following their 2023 matchup vs. the New England Patriots in Frankfurt, this will mark the Colts' second regular season game in Germany. The Colts will be the first NFL team to play multiple regular season games in Germany.
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About Lucas Oil Products. For more than 35 years, Lucas has set the world standard in superior engine oils, additives, appearance and lubricant products – powering lifestyles across the automotive, trucking, marine, outdoor, motorsports, industrial and home product worlds. The hard-charging American brand's commitment to bring the ultimate in performance solutions impacts every customer and partner equally – from jointly-engineered oil for racing teams like Richard Childress Racing (RCR), Monster Jam®, sports teams like the Dallas Cowboys and Indianapolis Colts, to additives that deliver unrivaled fuel economy, power and extended engine life to an everyday driver.
Based in Indianapolis, the company's rapidly expanding global footprint is highlighted by cutting-edge research and development operations, evolving retail channels and high-tech manufacturing. More than 300 premium products make up the largest variety of shelf products of any oil company in the United States with a distribution network across 48 different countries and big-name retailers that include Advance Auto Parts, AutoZone, O'Reilly Auto Parts, NAPA, Walmart, Home Depot, Harbor Freight, Rural King, Tractor Supply and more. For additional information, visit *www.LucasOil.com* and follow #TeamLucasOil on Facebook, X, Instagram and TikTok. Lucas Oil was recognized as USA Today's Most Trusted Brands 2025 and Newsweek's Most Loved Brands for 2025.
