INDIANAPOLIS*– *On Tuesday, December 4, 2012, Colts DB Jerraud Powers and several of his teammates joined more than 130 volunteers from Indianapolis-based LIDS Sports Group and its parent company, Tennessee-based Genesco Inc., to set up a mock shoe and hat store at College Park Elementary School (Indianapolis, IN.) as a part of the eighth annual Cold Feet, Warm Shoes and Hats event. During this Colts "Community Tuesday" event, LIDS and Genesco staff personally fitted 450 children in need with new, properly fitting shoes and warm knit hats just in time for the holiday season.
LIDS Sports Group President Ken Kocher kicked off the affair with a warm welcome. Following an introduction, Powers explained his connection as the Colts spokesperson for this year's event. He attributed his involvement to his personal interest in giving back to underserved youth and the passion that was shared with him by Colts Alumni Player David Thornton who currently serves as the team's director of player engagement. Thornton has been actively involved with the LIDS program for the past eight years since its inception in Indianapolis.
Powers brought along several teammates to help serve the children in the pop-up store experience created by Genesco and LIDS in the school's gym. Never missing a moment to promote the PLAY 60 message, LS Matt Overton kept classes of children entertained with dancing and FS Sergio Brown made sure each kid received a PLAY 60 wristband as they anxiously awaited entrance into the gym. Kids at heart, LB Scott Lutrus and WR Griff Whalen teamed up on hat distribution amongst the little ones while trying on some of the various styles themselves.
LB Shawn Loiseau sized up the kids for their Colts t-shirt as they made their way over to SS Antoine Bethea who made sure each child had a pair of comfy, stylish socks. Powers and CB Josh Gordy manned the colorful lace station. DE Cory Redding took great pride in taking shoe orders from volunteers for their young customers before shuffling over to back up Loiseau on passing out shirts.
In its 23rd year overall, the Cold Feet, Warm Shoes and Hats program is Genesco's signature community outreach initiative which focuses on providing disadvantaged youth with the power of choice, the same respect and service they would receive at any of the company's more than 2,440 retail stores nationwide, as well as the practical solution of properly fitting footwear and headwear.
As the Indiana winter begins, the children and their families will have comfort in knowing that cold feet will not be a worry for this season. The priceless smile of each child as they interacted with players and volunteers, and jumped up and down to try out their new kicks were just two of the greatest indicators of the program's success in making a difference on a child's life for seasons to come.
About Colts Community Tuesdays
The Colts are proud to team up with WTHR Channel 13 for our 2012 "Community Tuesday" events. During the regular NFL season, Tuesday is the only day off players receive. As a result, the Colts utilize every Tuesday to engage their players in various charitable events and programs throughout Central Indiana. From schools and hospital visits to blood drives and holiday outreach, Colts players participate in a wide variety of "Community Tuesday" activities throughout the season. For more information on all of the Colts outreach efforts, visit www.colts.com/community.
About LIDS Sports Group
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.
About Genesco Inc.* *Genesco Inc., a Nashville-based specialty retailer, sells footwear, headwear, sports apparel and accessories in more than 2,440 retail stores throughout the U.S., Canada, the United Kingdom and the Republic of Ireland, principally under the names Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys, Schuh, Lids, Lids Locker Room, Johnston & Murphy, and on internet websites www.journeys.com, www.journeyskidz.com, www.shibyjourneys.com, www.undergroundbyjourneys.com, www.schuh.co.uk, www.johnstonmurphy.com, www.lids.com, www.lids.ca, www.lidslockerroom.com, www.lidsteamsports.com, www.lidsclubhouse.com , www.suregripfootwear.com and www.dockersshoes.com. The Company's Lids Sports Group division operates the Lids headwear stores and the lids.com website, the Lids Locker Room and other team sports fan shops and single team clubhouse stores, and the Lids Team Sports team dealer business. In addition, Genesco sells wholesale footwear under its Johnston & Murphy brand, the licensed Dockers brand, SureGrip, and other brands. For more information on Genesco and its operating divisions, please visit www.genesco.com.