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For the shoe. Countdown to Kickoff. Presented by Bud Light.

Join the Indianapolis Colts in counting down to the Kickoff of the regular season with special promotions and events throughout the greater Indianapolis area! Mark your calendars and wear your Colts blue for all the fun below.

Countdown to kickoff

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WEEK 1 SUN 09/081:00 PM EDT

Houston Texans

Indianapolis Colts

Lucas Oil Stadium

CBS

Citywide Celebrations

Downtown Indy’s The Original Farmer’s Market

Downtown Indy's The Original Farmer's Market

Wednesday, September 4

📍 Monument Circle | 10:00 AM – 1:30 PM

Head to the center of the City to explore a collection of local vendors and check out a special Colts-themed activation to celebrate the return of football. Plus, don't miss appearances by Colts mascot "Blue" and Colts Cheerleaders!

Blueing of the Canal

Blueing of the Canal

Friday, September 6 - Sunday, September 8

📍 The Downtown Canal

To prepare the city for the Indianapolis Colts upcoming season, Colts mascot "Blue" and Colts Cheerleaders, will dye the Downtown Canal blue. Enjoy it throughout the weekend ahead of the Home Opener!

Light Indy Blue!

Light Indy Blue!

Friday, September 6 & Saturday, September 7 | Beginning at Dusk

📍 Various Locations

We're lighting up the Indiana night sky with Colts blue. Fans can check out the blue lights at our Indy partner locations leading into our home game. Map out your route below:

  • AES Building on Monument Circle
  • Eiteljorg Museum
  • Indiana Convention Center
  • Indiana State Museum
  • Indianapolis Airport
  • Indianapolis Motor Speedway
  • Indianapolis Zoo
  • Lilly
  • Monument Circle
  • Newfields
  • The Children's Museum of Indianapolis
  • Victory Field (Home of the Indianapolis Indians)

Gearing up for the Colts Season

2024 Schedule Poster & “For the Shoe” Car Decal Distribution

2024 Schedule Poster & "For the Shoe" Car Decal Distribution

Available starting September 1, while supplies last

FREE schedule posters and "For the Shoe" car decals will be available to fans at various locations throughout central Indiana, including:

  • Colts Pro Shop at Lucas Oil Stadium
  • Select HotBox Pizza locations
  • Select Toyota dealerships
Show your Colts Spirit!

Show your Colts Spirit!

Wear your Colts Blue and share a photo of yourself, your friends, or whoever you're celebrating kickoff with in Colts gear all week long. Post on Instagram or X, and tag @ColtsLife for a chance to win autographed prizes!

2024 Colts Fan of the Year

2024 Colts Fan of the Year

We're looking for the most dedicated Colts fan to be our 2024 Fan of the Year! Enter today for your chance to earn the honor and attend Super Bowl LIX (Domestic Fan of the Year) or the NFL Draft (International Fan of the Year).

Nominees must be 21+, terms and conditions apply.

American Family Insurance Touchdown Town

American Family Insurance Touchdown Town

Sunday, September 8

📍 South Street & Capitol Street | 10:00 AM – 12:30 PM

Start your gameday the best way we know how at American Family Insurance Touchdown Town! Enjoy live music, performances by Colts Cheer & Drumline, $3 Bud Light drink specials, giveaways, and more.

Cheering from Afar?

The Colts Fan Club Network

The Colts Fan Club Network

Looking to still get in on the action? We want all Colts fans to celebrate! Join our official Colts Fan Club Network and find a club as we take on the Texans for our Home Opener.