Indianapolis Colts Kicking The Stigma Initiative |

Indianapolis Colts Kicking The Stigma Initiative
Kicking The Stigma Mission

The Irsay Family has launched **Kicking The Stigma,** a comprehensive initiative to raise awareness about mental health disorders and remove the shame and stigma too often association with these illnesses.  
Kicking The Stigma’s focus is two-fold: raising awareness about the prevalence of mental health disorders in our communities, and raising and distributing funding to nonprofits and other organizations to expand treatment services throughout the community..  
The Kicking The Stigma initiative will support work in the following areas:  
-Behavioral Health Workforce Development and Comprehensive and Integrated Treatment  
-Equitable Access to Treatment and Resources  
-Grassroots Peer to Peer Support for Youth and Family Programming  
-Awareness and Anti-Stigma Initiatives
Kicking the Stigma Week | May 3-6

Kicking the Stigma Week | May 3-6

Join us May 3-6 as we kick off national Mental Health Awareness Month with a four-day virtual fundraiser to support Kicking The Stigma, an Irsay family initiative to raise awareness about mental health disorders and to remove the shame and stigma too often associated with these illnesses.

Each day will feature a different theme and will be highlighted by the following:

  • A roundtable hosted by Carson Daly of NBC's The Today Show and The Voice, with NFL players Darius Leonard (Colts), Hayden Hurst (Atlanta Falcons) and Solomon Thomas (Las Vegas Raiders) and Darren Waller (Raiders) sharing their personal experiences with mental health.
  • An online auction with unique experiences with or signed memorabilia from comedian Jim Gaffigan; former Colts QB Peyton Manning, Tony Dungy, Edgerrin James, Reggie Wayne and Jeff Saturday; Colts general manager Chris Ballard and head coach Frank Reich; and current Colts Carson Wentz and Leonard.
  • Unique digital and social content and story sharing, featuring testimonials and messages from Oscar-winning writer and director Cameron Crowe; actor Rob Lowe; actor and comedian Mike Epps; as well as Frank & Linda Reich, Manning, Dungy, Daly and others.
  • A Colts panel discussion, featuring players Kenny Moore II and Zaire Franklin; David Thornton, director of player engagement and former Colts linebacker; and Colts counselor Elizabeth White.

Funds raised will go towards a new Kicking The Stigma Action Fund, which will support expanded programming by Mental Health America Indiana, NAMI Greater Indianapolis, Project Healthy Minds and Bring Change to Mind. The fund also will provide grants to other Indiana-based nonprofits working in education, support and advocacy of mental health.

One in five U.S. Adults - Including one in four Hoosiers - Suffer from some form of mental health disorder. These are our friends and neighbors who struggle every day with depression, anxiety, addiction and other illnesses that take away the quality of life from them and their loved ones.

The Indianapolis Colts and the Irsay Family stand together today and moving forward to "Kick The Stigma" Around mental health and encourage anyone battling these illnesses to seek the help they need.

*These shoes are not available for purchase.

Partner Organizations

Mental Health America of Indiana

Mental Health America of Indiana

Mental Health America of Indiana works for mental wellness and recovery for all Hoosiers. In order to accomplish our vision, MHAI will work in the behavioral health sector, providing the connections between programs and advocacy as the key components to a path toward recovery. Specifically, the goal posts along that path include Prevention, Education and Credentialing, Harm Reduction and Crisis Stabilization, Treatment and Recovery.

NAMI Greater Indianapolis

NAMI Greater Indianapolis

NAMI Greater Indianapolis is the local affiliate of NAMI. NAMI is the National Alliance on Mental Illness, the nation's largest grassroots mental health organization. We are dedicated to improving the lives of persons and families affected by mental illness through education, support, and advocacy.

Project Healthy Minds

The Indianapolis Colts are partnering with Project Healthy Minds, a new mental health tech nonprofit, to support the development and launch of a digital discovery marketplace for mental health services, creating equitable access to treatment options and making it easier and faster to find mental health care. This discovery marketplace will be integrated into anti-stigma campaigns to make it easy for people to find help quickly.

Bring Change to Mind

Bring Change to Mind

Bring Change to Mind (BC2M) is a national organization working to end the stigma and discrimination surrounding mental illness through widely distributed public education materials and programs based on the latest scientific insights and measured for effectiveness. Bring Change to Mind High School is an evidence-based, student-led club program that provides teens with a platform to promote mental health and self-care in a way that is relevant to them and their peers. Since its launch in Fall 2015, the initiative has grown at an unprecedented rate, with over 320 high schools currently enrolled across 22 states, with six main regional hubs in; Indiana, Northern California, Southern California, Arizona, New York's Tri-State area, and the North East. Partnership with the Indianapolis Colts will provide opportunity to scale our program to Indianapolis Public Schools (IPS).


If you are experiencing a mental health emergency, start by calling 2-1-1.