Indianapolis Colts Kicking The Stigma Initiative |

Indianapolis Colts Kicking The Stigma Initiative

Funds raised will go towards a new Kicking The Stigma Action Fund, which will support expanded programming by Mental Health America Indiana, NAMI Greater Indianapolis, Project Healthy Minds and Bring Change to Mind. The fund also will provide grants to other Indiana-based nonprofits working in education, support and advocacy of mental health.

The Irsay Family and the Colts Introduce Kicking the Stigma

The Indianapolis Colts and the Irsay family has launched Kicking the Stigma, a comprehensive initiative to raise awareness about mental health disorders and to remove the shame and stigma too often associated with these illnesses.

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Kicking The Stigma Mission

The Irsay Family has launched **Kicking The Stigma,** a comprehensive initiative to raise awareness about mental health disorders and remove the shame and stigma too often association with these illnesses.  
Kicking The Stigma’s focus is two-fold: raising awareness about the prevalence of mental health disorders in our communities, and raising and distributing funding to nonprofits and other organizations to expand treatment services throughout the community..  
The Kicking The Stigma initiative will support work in the following areas:  
-Behavioral Health Workforce Development and Comprehensive and Integrated Treatment  
-Equitable Access to Treatment and Resources  
-Grassroots Peer to Peer Support for Youth and Family Programming  
-Awareness and Anti-Stigma Initiatives
One in five U.S. Adults - Including one in four Hoosiers - Suffer from some form of mental health disorder. These are our friends and neighbors who struggle every day with depression, anxiety, addiction and other illnesses that take away the quality of life from them and their loved ones.

The Indianapolis Colts and the Irsay Family stand together today and moving forward to "Kick The Stigma" Around mental health and encourage anyone battling these illnesses to seek the help they need.

Kicking The Stigma Grant

The Kicking the Stigma grant program offers Indiana-based nonprofits the opportunity to request necessary funding for projects and programs focusing on the education, support and advocacy of mental health and mental illness.

  • Grant cycle will run May 12 – June 23, 2021
  • Grant decisions will be made June/July 2021
  • Grant announcements will be made late July 2021
  • Project Implementation to take place August 2021 – July 2022

Each grant recipient will be provided a grant agreement and will be required to submit a grant report by the end of the Project Implementation year, or before applying for a new grant.


  • Organizations must provide programs or services in the state of Indiana.
  • Organizations may only complete one application per grant cycle.
  • Programs or projects must align within the mental health sector.
  • Organizations must have a 501c3 status or government equivalent.
  • Grant requests must be for a specific program or project.
  • Requests for fundraising support (special event tables, sponsorships, etc.) or administration/operating costs will not be considered.
  • After submitting your application, please do not contact the Indianapolis Colts regarding its status.
  • Due to the volume of applications, we do not provide feedback on proposals that are not funded.

Organizations that have previously received a grant through the Indianapolis Colts Kicking the Stigma Grant Program:

  • Are not guaranteed recurring funding.
  • Must have submitted a grant report to the Indianapolis Colts Foundation to be eligible to apply again.

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Partner Organizations

Mental Health America of Indiana

Mental Health America of Indiana

Mental Health America of Indiana works for mental wellness and recovery for all Hoosiers. In order to accomplish our vision, MHAI will work in the behavioral health sector, providing the connections between programs and advocacy as the key components to a path toward recovery. Specifically, the goal posts along that path include Prevention, Education and Credentialing, Harm Reduction and Crisis Stabilization, Treatment and Recovery.

NAMI Greater Indianapolis

NAMI Greater Indianapolis

NAMI Greater Indianapolis is the local affiliate of NAMI. NAMI is the National Alliance on Mental Illness, the nation's largest grassroots mental health organization. We are dedicated to improving the lives of persons and families affected by mental illness through education, support, and advocacy.

Project Healthy Minds

Project Healthy Minds

The Indianapolis Colts are partnering with Project Healthy Minds, a new mental health tech nonprofit, to support the development and launch of a digital discovery marketplace for mental health services, creating equitable access to treatment options and making it easier and faster to find mental health care. This discovery marketplace will be integrated into anti-stigma campaigns to make it easy for people to find help quickly.

Bring Change to Mind

Bring Change to Mind

Bring Change to Mind (BC2M) is a national organization working to end the stigma and discrimination surrounding mental illness through widely distributed public education materials and programs based on the latest scientific insights and measured for effectiveness. Bring Change to Mind High School is an evidence-based, student-led club program that provides teens with a platform to promote mental health and self-care in a way that is relevant to them and their peers. Since its launch in Fall 2015, the initiative has grown at an unprecedented rate, with over 320 high schools currently enrolled across 22 states, with six main regional hubs in; Indiana, Northern California, Southern California, Arizona, New York's Tri-State area, and the North East. Partnership with the Indianapolis Colts will provide opportunity to scale our program to Indianapolis Public Schools (IPS).


If you are experiencing a mental health emergency, start by calling 2-1-1.