INDIANAPOLIS - Hoosier hospitality is inherent in all of us. It's caring on a personal level. It's performing random acts of kindness. It's giving a ride to a friend, helping a sick neighbor or simply buying a stranger a cup of coffee.
In these challenging times, the Indianapolis Colts are launching the Help a Hoosier…and then some campaign to help strengthen our community and empower Hoosiers to create change by engaging in random acts of kindness across the State of Indiana.
Go to www.colts.com/help to learn more about this program and watch the exclusive video featuring Colts Head Coach Jim Caldwell and Owner Jim Irsay.
To kick off this initiative, the Colts and Gleaner's Food Bank will host a Help a Hoosier Canned Food Drive Friday, March 20, on Monument Circle, from 11 a.m. – 1 p.m.
"The "Help a Hoosier Campaign" is simply a way for Hoosiers to help each other at a time when we all need a helping and positive hand up," Colts Senior Vice President of Sales and Marketing Tom Zupancic said.
"With the barrage of negative news lately we need to band together and help each other climb this mountain."
The event will also mark the start of a state wide food collection at Huntington Bank branches and Indiana Farm Bureau offices. Through this event, the Colts are challenging all Hoosiers to find ways to help someone or some organization in their community by carrying out their own random act of kindness. Fans can visit www.colts.com/help to learn more.
"This is a tough time for America. But together, with everyone doing a little bit on a local level, we can overcome any challenge," said Colts Senior Vice President Pete Ward
The elements of the day on March 20th will include the following:
- Gleaner's Food Bank, United Way of Central Indiana and Indiana Blood Center will be on-site
- Huntington Bank and Indiana Farm Bureau will be collecting canned food items at their office locations throughout Indiana.
- Live Music by "Toy Factory"
- Enter to Win Colts Tickets
- Donate blood
- Autographs from Colts Cheerleaders and Blue, the official Colts Mascot
- Distribution of "random acts of kindness" cards (see below for details)
Hoosiers can bring canned food items to Gleaner's collection stations on Monument Circle. This event will help launch a state-wide canned food drive. Collection sites will be available at all Indiana Farm Bureau and Huntington Bank locations throughout Indiana and will run through the NFL Draft on April 25.
In addition to the canned food drive the Colts will distribute 150,000 "random act of kindness" cards. Cards will be distributed at the event and throughout the State of Indiana via Huntington Bank, Indiana Farm Bureau, and mailings to season ticket holders. These cards are intended to initiate random acts of kindness from Hoosier to Hoosier. Wherever people are and whenever it happens, no matter how big or small the good deed, we want them to hand the person this card when they're through.
The Colts have also created a webpage at www.colts.com/help with some initial ideas of ways that Hoosiers can help Hoosiers. Fans are encouraged to use that forum to share how they used their "random act of kindness" card to help someone in their community. The Colts hope this program will create a positive, caring atmosphere for Hoosier to inspire others during a challenging economic time for Hoosiers.