Staff

Roger VanDerSnick, Chief Sales and Marketing Officer

Roger VanDerSnick enters his first year as the organization’s chief sales and marketing officer. VanDerSnick, an Indiana native and graduate of Rose-Hulman Institute of Technology, comes to the Colts with more than 30 years of experience in the sales and marketing field. VanDerSnick was most recently with global sports marketing agency International Management Group (IMG) where he was the chief sales and marketing officer of IMG College for six years. In addition to driving significant annual sales growth, he developed and implemented IMG College’s national sales platform, designed a regional sales management structure for 65 local universities and implemented a CRM sales management system for the 325+ person sales and marketing organization.

Prior to his time at IMG, VanDerSnick spent five years at International Speedway Corporation in a variety of roles. His last position was executive vice president and chief operating officer. Prior to that, VanDerSnick also served as senior vice president of marketing and business operations and vice president and chief marketing officer.

VanDerSnick was with NASCAR from 2000-06, last serving as vice president of marketing. He participated in all strategic NASCAR initiatives, sponsorship sales, marketing plans, media rights negotiations, licensing and strategic new business initiatives. VanDerSnick also played an integral part in the sponsorship transition to the NASCAR Sprint Cup Series.

VanDerSnick began his professional career at Procter & Gamble in 1985 and held a number of manufacturing roles before transitioning to the marketing function. He served two P&G Brand Manager roles before joining NASCAR in 2000.

VanDerSnick earned all-conference honors as a college football player at Rose-Hulman in addition to participating in the Tau Beta Pi Honorary Engineering Society and Pi Beta Kappa Honorary Mechanical Engineering Society. He graduated cum laude with a degree in mechanical engineering.

Roger VanDerSnick, Chief Sales and Marketing Officer

Roger VanDerSnick enters his first year as the organization’s chief sales and marketing officer. VanDerSnick, an Indiana native and graduate of Rose-Hulman Institute of Technology, comes to the Colts with more than 30 years of experience in the sales and marketing field. VanDerSnick was most recently with global sports marketing agency International Management Group (IMG) where he was the chief sales and marketing officer of IMG College for six years. In addition to driving significant annual sales growth, he developed and implemented IMG College’s national sales platform, designed a regional sales management structure for 65 local universities and implemented a CRM sales management system for the 325+ person sales and marketing organization.

Prior to his time at IMG, VanDerSnick spent five years at International Speedway Corporation in a variety of roles. His last position was executive vice president and chief operating officer. Prior to that, VanDerSnick also served as senior vice president of marketing and business operations and vice president and chief marketing officer.

VanDerSnick was with NASCAR from 2000-06, last serving as vice president of marketing. He participated in all strategic NASCAR initiatives, sponsorship sales, marketing plans, media rights negotiations, licensing and strategic new business initiatives. VanDerSnick also played an integral part in the sponsorship transition to the NASCAR Sprint Cup Series.

VanDerSnick began his professional career at Procter & Gamble in 1985 and held a number of manufacturing roles before transitioning to the marketing function. He served two P&G Brand Manager roles before joining NASCAR in 2000.

VanDerSnick earned all-conference honors as a college football player at Rose-Hulman in addition to participating in the Tau Beta Pi Honorary Engineering Society and Pi Beta Kappa Honorary Mechanical Engineering Society. He graduated cum laude with a degree in mechanical engineering.