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FANS, BUSINESSES TO "LIGHT THE TOWN BLUE" FOR PLAYOFFS

Posted Dec 27, 2012

On Sunday, the Colts clinched a berth in the 2012 NFL Playoffs. Today, they are launching a “Light the Town Blue” campaign to give fans and local businesses the opportunity to show their support for the team as they prepare for the playoffs.

FANS, BUSINESSES TO “LIGHT THE TOWN BLUE” FOR PLAYOFFS

Local Events and Contests Planned by Team

INDIANAPOLIS – On Sunday, the Colts clinched a berth in the 2012 NFL Playoffs. Today, they are launching a “Light the Town Blue” campaign to give fans and local businesses the opportunity to show their support for the team as they prepare for the playoffs. The 2012 Colts playoffs are presented by Sprint, Huntington Bank and your Central Indiana Toyota Dealers

The campaign includes a variety of events and contests, including “Light the Town Blue” contest for individuals and local businesses, a special light display on the city’s northside, a Community Day at the Children’s Museum, a limited edition Playoff Poster, and a special Blue Friday at Circle Centre Mall.

  • Thursday, December 27
  • Wednesday, January 2
    • “Light the Town Blue” Community Day at The Children’s Museum of Indianapolis (10 a.m. – 2 p.m.)
    • Colts Light Display at the Pyramids Begins (6-11 p.m.)
  • Thursday, January 3
    • Colts Light Display at the Pyramids (5-8 a.m., 6-11 p.m.)
  • Friday, January 4
    • Colts Light Display at the Pyramids (5-8 a.m., 6-11 p.m.)
    • Meijer Poster Pass-Outs (7-8 a.m. at 4 Meijer Locations)
    • Blue Friday at Circle Centre Mall (12 – 1 p.m.)
    • Colts Friday Night Radio Show at Colts Grille (6-7 p.m.)
  • Saturday, January 5
    • Colts Light Display at the Pyramids (5-8 a.m., 6-11 p.m.)

 

“Light the Town Blue” Contest

Beginning today through the duration of the playoffs, the Colts will host a “Light the Town Blue” Contest for individuals and local businesses. To participate, companies are asked to show their Colts pride by placing a “good luck” message on outdoor signage or reader boards, decorating office windows, installing blue lighting or hosting a Colts “blue” day for their employees. Individuals can participate by decorating their homes in Colts blue, installing a blue light bulb outside their house, creating a sign or decorating their car.

 

Companies and individuals are then asked to load their photos to their Instagram account using the hashtag #LightTheTownBlue. The pictures will be loaded to www.colts.com, and one company will be randomly selected every day to receive a 3’ x 5’ Colts flag autographed by Head Coach Chuck Pagano while individuals have a chance to win an autographed Andrew Luck football. Winning pictures will be posted on www.colts.com prior to the Colts Wild Card game. Businesses and fans are being asked to leave their messages and decorations up for the duration of the Colts playoff run.


Colts Light Display: January 2-5, 2013

Beginning Wednesday, January 2, at 6 p.m. through January 5, at 11 p.m., the Colts will light up one of the Pyramids (3500 Depauw Boulevard, Indianapolis, IN), located near the intersection of I-465 and Michigan Rd. on Indianapolis’ northside. The light display will appear every morning and night, beginning the evening of January 2 through January 5, from 5 a.m. until 8 a.m. and 6 p.m. until 11 p.m., respectively. Individuals interested in photographing the special light display may park in the lots adjacent to the Pyramids.


“Light the Town Blue” Community Day:  Wednesday, January 2, 2013

The Indianapolis Colts are teaming up with The Children’s Museum of Indianapolis to host a special “Light the Town Blue” Community Day at the Museum on Wednesday, January 2. Event elements will include $2 off admission for attendees of all ages, free blue glow sticks and Colts playoff posters for the first 5,000 in attendance, special appearances by Colts Cheerleaders, Blue and players, and much more! In addition, the Colts will be providing free admission for nearly 200 pre-selected underserved youth from local community centers that day. All attendees are encouraged to wear blue.

 

When:             Wednesday, January 2, 10 a.m. – 2 p.m.

 

Where:            The Children’s Museum of Indianapolis

                        3000 North Meridian

                        Indianapolis, IN 46208

 

What:             

  • $2 off admission for all visitors
  • Free blue glow sticks and playoff posters for first 5,000 in attendance
  • 10% off in the Museum Store
  • $5 Box Lunches in the Food Court
  • Blue Jell-O, blue cookies and a bleu cheese burger available in the Food Court
  • Colts Cheerleader Autographs (10 a.m. – 2 p.m.)
  • Blue, the team mascot (10-10:30 a.m., 12-1 p.m.)
  • Colts Players* (11:30 a.m. – 2:30 p.m.)

 

*Players will participate in several museum activities; however, due to the large attendance numbers expected, they will not be available for autographs.

 

Playoff Poster Pass-Outs: Friday, January 4, 2013

On Friday, January 4, the Colts will host morning drive-thru poster pass-outs at four (4) Meijer locations throughout Central Indiana. From 7-8 a.m. individuals can drive-thru and pick up a special edition Colts Playoff poster. The posters will also be available beginning at 9 a.m. at 50 Central Indiana Huntington Bank branches and 11 Central Indiana Toyota dealerships (see attached for complete list).

 

When:             Friday, January 4, 7-8 a.m.

 

Where:           

Meijer West

10841 East US 36

Meijer North

1424 West Carmel Drive

Meijer East

11351 E. Washington Street

Meijer South

5325 E. Southport Road

 

Blue Friday Pep Rally: Friday January 4, 2013

The Colts will host a playoff-themed Blue Friday Pep Rally at the Circle Centre Mall food court in Downtown Indianapolis on January 4. Beginning at 12:00 p.m. fans are encouraged to stop by to pick up a special edition Colts Playoff poster, listen to live music from Dave & Rae and meet Colts Alumnus Gary Brackett.

 

When:             Friday, January 4, 12:00 p.m. – 1:00 p.m.

 

Where:            Circle Centre Mall Food Court (3rd Floor)

                        49 West Maryland Street

                        Indianapolis, IN                      

 

What:             

  • Special Edition Colts Playoff Poster
  • Colts Alumnus Gary Brackett (Autographs from 12-1 p.m.)
  • Register to Win – Autographed Andrew Luck Mini-Helmet
  • Colts Cheerleaders
  • Blue, the official mascot of the Colts
  • Live music by Dave and Rae
  • Live remote broadcast with Big Joe and Grady on 1070 The Fan (11-12pm)

 

Friday Night Radio Show at Colts Grille: Friday January 4, 2013

The Colts Friday Night radio show will be hosted live from Colts Grille in Downtown Indianapolis from 6-7 p.m. The special edition Colts Playoff poster will be available during this time and Colts Cheerleaders will be on hand to sign autographs

 

When:             Friday, January 4, 6-7 p.m.

 

Where:            Colts Grille

                        110 West Washington Street

                        Indianapolis, IN                      

 

What:             

  • Live Colts Friday Night Radio Show broadcast on 1070 The Fan
  • Colts Playoff Poster
  • Colts Cheerleaders
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