INDIANAPOLIS – On Tuesday, October 8, 2013, the Indianapolis Colts, American Heart Association (AHA) and The Y of Greater Indianapolis hosted the “PLAY 60 Challenge Launch Party” at the Indiana Farm Bureau Football Center. The event included more than 250 students from nine Central Indiana schools to celebrate the beginning of the 2013 Colts PLAY 60 Challenge program, presented by McDonald’s.
Local students learned about the NFL’s PLAY 60 initiative while also participating in various fitness stations. Colts OLB Dan Adongo, WR
Participating schools in this year’s event included Hickory Elementary (Avon), Morristown Elementary, Paramount School of Excellence (Indianapolis), Chapel Glen Elementary (Indianapolis), Cedar Elementary (Indianapolis), Plainfield Elementary, Westlake Elementary (Indianapolis), Robey Elementary (Indianapolis) and Triton Central Elementary (Fairland).
As a part of the NFL’s PLAY 60 initiative, the program will run September through November to promote the benefits of a healthy lifestyle by encouraging children and families to have at least 60 minutes of physical activity each day. Indiana schools have registered to participate in the Colts PLAY 60 Challenge through AHA. After-school programs associated with The Y of Greater Indianapolis will also participate. Schools and after-school classes who successfully complete the challenge according to PLAY 60 Challenge guidelines are competing for an opportunity to win tickets to a Colts home game, a visit from Colts Cheerleaders and Top School Trophy. The Colts PLAY 60 Challenge program concludes November 15. For more information, visit www.colts.com/play60.
About Colts Community Tuesdays
During the regular NFL season, Tuesday is the only day off players receive. As a result, the Colts utilize every Tuesday to engage their players in various charitable events and programs throughout Central Indiana. From schools and hospital visits to blood drives and holiday outreach, Colts players participate in a wide variety of “Community Tuesday” activities throughout the season. Follow the Colts throughout the community @coltscommunity on Twitter and Colts in the Community on Facebook. For more information on all of the Colts outreach efforts, visit www.colts.com/community.
About American Heart Association
The American Heart Association is the largest voluntary health organization fighting heart disease, stroke and other cardiovascular diseases. These diseases devastate millions of Americans of all ages and cause nearly 950,000 deaths each year. To fight them, the association supports research, public and professional education and community service programs in local communities throughout America.
About The Y of Greater Indianapolis
The Y of Greater Indianapolis serves more than 188,000 people in diverse communities throughout greater Indianapolis. The Y brings together young and old, men and women, people of all faiths, backgrounds and incomes. In 2009, the Y provided nearly $6 million in scholarships, subsidies, and under-written programs and community services in low income neighborhoods. Through 15 branches and in collaboration with more than 200 churches, schools, and other community groups and organizations, the Y is also able to extend its program opportunities throughout Central Indiana and into the heart of urban neighborhoods. For more information about the Y’s programs and services visit www.indymca.org.
About NFL PLAY 60
In 2007, the NFL launched a new initiative designed to tackle childhood obesity and encourage today's youth to live healthier lives. Through the PLAY 60 platform, we are asking students across the nation to be active at least 60 minutes each day. NFL PLAY 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations - Action for Healthy Kids, Ad Council, American Heart Association, National Dairy Council, Nickelodeon, United Way, and the U.S. Department of Health and Human Services. In additional to national PSAs and online programs, PLAY 60 will also be implemented locally, as part of the NFL's in-school, after-school and team-based programs. Locally, the Indianapolis Colts are implementing a variety of PLAY 60 programming designed to confront the issue of childhood obesity in Indiana. To learn more about other PLAY 60 programs, visit www.colts.com/PLAY60.