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COLTS CELEBRATE PLAY 60 INITIATIVE

Posted Nov 23, 2012

The Indianapolis Colts will celebrate the NFL PLAY 60 Campaign during Week 12 of the 2012 regular season with gameday activities on Sunday, November 25 and NFL PLAY 60 Super School Visit on Tuesday, November 27.

INDIANAPOLIS – On Sunday, November 25, the Indianapolis Colts are joining the NFL’s national Thanksgiving celebration of the PLAY 60 campaign by recognizing approximately 20 youth and families who have made a commitment to living active, healthy lives as a part of the NFL PLAY 60 campaign. During a pre-game ceremony, 10 youth from the Dairy & Nutrition Council of Indiana’s Fuel Up to PLAY 60 program, the winning participants of the Colts PLAY 60 Challenge and the winner of the Colts 2011 NFL Super Bowl Contest will be recognized on the field. All participants will also have the opportunity to welcome the players as they run out of the tunnel during introductions prior to kickoff. On Tuesday, the Colts will continue their PLAY 60 celebration with a visit to Triton Central Elementary School to recognize the school as the Colts 2012 NFL PLAY 60 Super School.

 

The PLAY 60 campaign is part of a continued effort by the NFL and its 32 teams to confront the issue of childhood obesity that threatens our nation. During the Thanksgiving games and Week 12 of the regular season, the NFL has developed an awareness campaign designed to promote the PLAY 60 platform and encourage youth and families across the nation to be active at least 60 minutes each day. League-wide PLAY 60 elements during the Week 12 games will include on-field PLAY 60 stencils, goal post wraps, gameday program ads and banners.

 

NFL PLAY 60 Super School Visit – “Community Tuesday”

On Tuesday, November 27, nine Colts players will visit Triton Central Elementary (Fairland, IN) to celebrate the school as a winner of the 2012 NFL PLAY 60 Super School Contest.

 

During a school assembly, the Colts will present Triton with a $10,000 NFL PLAY 60 grant to support youth health and fitness activities at the school. Fifty students will also participate in an NFL PLAY 60 Keep Gym in School PE class where Colts players will help the students get 60 minutes of exercise as part of the PLAY 60 campaign.

 

On a local level, the Colts continue to activate the PLAY 60 messaging through a variety of outreach efforts and youth programs. Some of the programs include:

 

  • Big Blue Football Camps

Each year, the Colts Youth Football Department hosts more than 35 free football camps for more than 10,000 at Indiana elementary schools. The camps are designed to provide a fun and safe environment for kids to learn about the game of football and the importance of exercise.

 

  • Colts Fit Camps

During the winter months, the Colts travel to middle schools to host free fitness clinics for hundreds of youth. At each clinic, the students participate in a 60-minute workout and are taught the importance of exercise and proper nutrition by Colts Alumnus Mike Prior.

 

  • Fuel Up to PLAY 60

Fuel Up to Play 60, a school wellness program from the National Dairy Council, the Dairy & Nutrition Council of Indiana and the NFL is helping to make wellness part of the game plan in more than 60,000 schools across the country.  Schools enrolled in Fuel Up to PLAY 60 receive easy-to-implement School Wellness Activation materials, online marketing tools, opportunities to receive grants, earn prizes & more.

 

  • Fuel Up to PLAY 60 with Blue

The Colts mascot, Blue, along with some of his friends at the Colts, is delivering the Dairy & Nutrition Council of Indiana’s Fuel Up to Play 60 message to 55 middle schools across the state during the 2012-2013 school year.  During the show, while Blue is delivering the message of “Eat Healthy and Get Active” through bright visuals and games, he is “interrupted” by video phone calls from Head Coach Chuck Pagano, Colts players and Colts cheerleaders that reinforce the message.

 

  • NFL Super Bowl Contest

In its sixth year, young fans are encouraged to sign up for the online NFL PLAY 60 Super Bowl Contest to share how they help power their play with nourishing foods and exercise. The contest aims to highlight the importance of healthy habits for kids and families, and to find youth role models that can motivate their peers. The winner of the 2011 contest will be recognized at the November 25 game. Fans may visit www.nflrush.com/superkid to enter the 2012 NFL PLAY 60 Super Bowl Contest for a chance to win the grand prize of tickets to Super Bowl XLVII.

 

  • NFL Super School Contest

The NFL PLAY 60 Super School program focuses on inspiring students to make healthy choices. To kick off the 2012 NFL season, school personnel were encouraged to demonstrate their passion for their favorite NFL teams and excitement for the upcoming season by describing how their schools incorporated the NFL into their curriculum and shared their commitment to youth health and wellness and eating right.

 

  • PLAY 60 Challenge

Through a partnership with the American Heart Association and The Y of Greater Indianapolis, the Colts launched the 2012 PLAY 60 Challenge to encourage families and youth to be active for 60 minutes a day over a six-week period. The program launched this fall and will continue through early Spring. Several schools throughout Central Indiana and The Y have enrolled their teachers and before/after school program instructors to participate. The Colts will provide a variety of prizes and incentives for students who complete the challenge. The “Top Student” and the teacher with the highest performing class will be recognized at the November 25 game.

 

  • PLAY 60 Fitness Grants

The NFL’s PLAY 60 initiative encourages youth to participate in at least sixty minutes of physical activity each day.  This season, the Indianapolis Colts are excited to offer individual grants, up to $2,000 each, to schools and non-profit organizations planning youth fitness programs and events in their community.  For more information and to apply for the Colts PLAY 60 Fitness Grant, visit www.colts.com/PLAY60. Applications must be submitted online by December 14, 2012.

 

  • Project Playground

For the past five years, the Indianapolis Colts have hosted their annual Playground Build to create a fun and safe playspace for hundreds of Indianapolis children to remain active while outdoors. In just one day, a Colts-themed playground is installed in a community with great need, and is made possible through the Colts, Ingredion Incorporated, Lucas Oil Products, Stonegate Mortgage, Sinclair Recreation and Rebuilding Together.

 

For more information about Colts PLAY 60 programs, visit www.colts.com/PLAY60.

 

About Colts Community Tuesdays

During the regular NFL season, Tuesday is the only day off players receive.  As a result, the Colts utilize every Tuesday to engage their players in various charitable events and programs throughout Central Indiana. From schools and hospital visits to blood drives and holiday outreach, Colts players participate in a wide variety of “Community Tuesday” activities throughout the season. For more information on all of the Colts outreach efforts, visit www.colts.com/community.

 

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