Play 60
Briefly: The Indianapolis Colts and National Dairy Council have teamed up to provide free Fuel Up to Play 60 kits for Indiana schools.
About Play 60
In 2007, the NFL launched a new initiative designed to tackle childhood obesity and encourage today's youth to live healthier lives. Through the PLAY 60 platform, we are asking students across the nation to be active at least 60 minutes each day.
NFL Play 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations - Action for Healthy Kids, Ad Council, American Heart Association, National Dairy Council, Nickelodeon, United Way, and the U.S. Department of Health and Human Services. In additional to national PSAs and online programs, Play 60 will also be implemented locally, as part of the NFL's in-school, after-school and team-based programs.
Locally, the Indianapolis Colts are implementing a variety of PLAY 60 programming designed to confront the issue of childhood obesity in Indiana. Additional information on each of these programs and initiatives is provided below.
Colts Play 60 Programs
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Back to Football Friday
For a second year, Indiana schools can show their Colts pride and register to win a $10,000 PLAY 60 grant through the NFL’s Back to Football program, a nation-wide celebration that unites fans of all 32 teams to welcome back the NFL football season. Students, teachers and school administrators are encouraged to wear their favorite NFL team gear and show their NFL team spirit by organizing Back to Football Friday celebrations at their school for the chance to win great prizes from the NFL! |
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Big Blue Football Camps
The Colts Youth Football department will be conducting Big Blue Football Camps at several elementary schools throughout 2011. To find out how your school can request a free Big Blue Football Camp, click here. |
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Colts Fitness Camps
The Colts will host several fitness camps at middle schools throughout Central Indiana during the winter months. To find out how your school can request a Colts Fitness Camp, click here. |
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Fuel Up to PLAY 60, Presented by Blue
The Indianapolis Colts mascot, Blue, is teaming up with the Dairy & Nutrition Council of Indiana to offer a FREE 35-minute in-school program about the importance of healthy eating and physical activity to our Indiana school students (grades 4-8).
During this in-school convocation, Blue and emcee, Kat, will be joined via satellite calls from Indianapolis Colts cheerleaders, players, and Head Coach Jim Caldwell. Each representative will express the importance of having a healthy and balanced diet, as well as being physically active 60 minutes a day. Bright visuals, games, and audience participation will make this program fun and exciting. Click here to learn more and find out how to request this program at your school! |
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NFLRush.com
NFLRush.com is an online resource for youth that provides tips on how to stay fit, register for great prizes and meet other kids. Click here to visit NFLRush.com |
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PLAY 60 Challenge
The "PLAY 60 Challenge" is a six week program that asks youth and families to be active at least 60 minutes each day. The 2010 PLAY 60 Challenge, sponsored by United Way and the Anthem Blue Cross and Blue Shield Foundation, was launched on Tuesday, October 5, at the Baxter YMCA. More than 2,000 youth participated in the program, tracking more than 3.4 million minutes of activity! The winning student and family were recognized during the Colts vs. Chargers game on November 28. |
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Playground Build
For a third year, the Indianapolis Colts teamed up with KABOOM! to build a fun and safe playspace for hundreds of Indianapolis children. The 2010 playground build project took place at Paramount School of Excellence on Indianapolis' Near Eastside and was made possible through the Colts, KABOOM!, Lucas Oil Products, National Starch and Unique Home Solutions. To learn more about KABOOM!, visit www.kaboom.org. |
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